SWOT Analysis
SWOT analysis is a method of collecting thoughts about an organisation or group.
By individually considering the Strengths, Weaknesses, Opportunities and Threats, strategy can be best aligning to resources.
Strengths and Weaknesses are about the internal factors. A strength might be a strong brand name or long term market experience. A weakness a lack of patients or restrictive contracts.
Opporunities and Threats are about external factors. Opportunities might be a growing market or reducing trade restrictions. Threats might be an agressive competitor or new regulations.
By making a matrix of the internal verses external factors you can identify alignments to take the best advantage. See what Strengths align with Threats and build defences to Weaknesses.
There are piles of books on this subject but this is the most popular:
Available at Amazon.com
Also available from Amazon.co.uk
By individually considering the Strengths, Weaknesses, Opportunities and Threats, strategy can be best aligning to resources.
Strengths and Weaknesses are about the internal factors. A strength might be a strong brand name or long term market experience. A weakness a lack of patients or restrictive contracts.
Opporunities and Threats are about external factors. Opportunities might be a growing market or reducing trade restrictions. Threats might be an agressive competitor or new regulations.
By making a matrix of the internal verses external factors you can identify alignments to take the best advantage. See what Strengths align with Threats and build defences to Weaknesses.
There are piles of books on this subject but this is the most popular:
Available at Amazon.com
Also available from Amazon.co.uk
